Headquarters:
634-B N. Robertson
West Hollywood,
CA 90069
Case Study. Gap
(Product)Red Launch
A2’s
ruby red renovation of Gap’s flagship store on Chicago’s
Magnificent Mile brought Oprah, Bono and several million at home
viewers directly into the store for the launch of the (PRODUCT)RED
campaign. Against considerable odds—daunting city regulations,
unexpected weather and only one night to execute—A2 transformed
the store into a glowing RED beacon that could be seen for city
blocks.
Objective:To
create an INSPI(RED) backdrop for a live in-store
Oprah taping spotlighting Gap’s (PRODUCT)RED
collection and the company’s long term commitment
to fighting AIDS/HIV in Africa.
